Janelle Holod Design

The identity for the UAlberta Farmers Market is bright and eye-catching, to help draw attention to the market every Thursday. The bright green matches the Terra Green Astrobright paper, so that larger prints can be done in color, and smaller prints can be done in black and white to keep costs to a minimum, as Sustain SU operates several programs at the University.

The logo is a shopping bag, which uses contrast between the geometric bag element and the curvilinear grocery elements to create visual interest. The vegetable icons can be used as individual elements, or together with the logo, as seen on the tote bag print.